Our president Sean Looney has always been interested in how the brain works. To keep up with some of the more promising Neuromarketing research in our industry check out his piece published in Adage.
Genius brands are exceptional. They are creative and original. But unlike Lady Gaga, they were not born this way. According to Homa Zaryouni, L2 conducted an extensive research study ranking 1,481 brands across 25 Digital IQ Index® studies and came up with distinct traits that make brands stand apart from the rest. We added to their list to develop 10 highly effective habits that can turn an ordinary brand into an extraordinary one.
It’s taken 75 years to prove that Brainstorming doesn’t really work. Anyone that’s really capable of generating ideas discovered this about 5 minutes after their first session, but if you ever said it out loud, especially in a big corporation, you risk sounding like a complete, self-righteous, egotistical ass.
Social media has continued to evolve with new features, applications and experiences on each major platform. As these major platforms overlap we will begin to watch some of the larger players erode faster than you can say MySpace. There just isn’t enough time in the day to invest in that many social media sites. So what will define success in the battle of the media platforms? Here’s a hint: it isn’t more content. Forbes provided 7 of the top trends that are shaping social media engagement--we added a few more.
Looney Advertising & New Media from Montclair, New Jersey has named Genevieve Gigi Account Lead this month. With more than 20 years of leadership experience on the agency-side of the business she will report to agency co-founders Sean and Debbie Looney. Prior to joining Looney, Genevieve held senior management roles at Sigma Group and LG&P on accounts like Panasonic, Hunter Douglas, Brut, DeLonghi and Under Armour.
Virtual reality. Augmented reality. 360-degree video. Telepresence robots. Smart glasses. With the explosion of new media and product offerings, how do we tell them apart? The main thing that distinguishes each of these media options is whether you are a spectator or a participant in the experience.
Automation can be a terrifying concept to marketers that relish in having control over everything, especially with the overwhelming technology solutions that are available on the market. Fear of something going wrong can cripple not only a person but a brand as well. As Jones, Upstart, states, “Most of the time I see fear hold people back when it comes to marketing, including the costs of hiring new people, investing in new software and especially putting new money into ad and promotional campaigns.”
In 2015 Facebook initiated Local Awareness Ads, an advertising tool that allows businesses to specifically target Facebook users in close proximity to their location. This function ensures that small companies and local businesses are reaching the audience they need to access most – the consumers right in their neighborhood. This year Facebook is taking things a step further with the introduction of a tool that will not only facilitate the reach of Facebook advertisements to local consumers, but actually track the success of the advertisement in real time.