Creative people use their right brain. Strategic experts use their left brain. Sean Looney uses both.
When he first got in marketing more than 20 years ago he was called a copywriter at a number of top Madison Avenue shops. Then he was labeled a Creative Director. For the past 10 years, he’s been known as the President and founding partner of his own advertising agency. Recently, he’s even been recognized as a digital entrepreneur having created new media properties for the web and mobile content. All along though, he’s really been a creative strategist.
Sean’s experience has helped drive real growth for real companies - literally hundreds of accounts. Hudson United Bank sold for $10 billion dollars. Physicians Formula raised $147 million in an IPO. Dr. Scholl’s increased awareness more than 30%. Philips Electronics sales increased $8 billion in less than 3 years. Valvoline Motor Oil became the fastest growing brand in the category. Ironshore’s assets grew a billion dollars in less than two years. Panera Bread was the top performing franchise in the nation. A lot of smart people helped make these success stories come true, but Sean did his part to help define these brands.
Sean was also an early adopter in digital media. In addition to launching the debut websites and social media initiatives for several Fortune 500 companies, he helped brand Network Solutions, the first domain name provider in the world. More recently, he created StackMeUp.com, a growing social community that allows you to establish online credibility by comparing your personal accomplishments. It has been featured on several media outlets including KillerStartups.com. Sean has also developed branded content for MTV entitled “Yippets”, along with original content for ESPN mobile.
He’s had work featured in The NY Times, Ad Age, Adweek, Art Direction, Archive, Art Director’s Club, Creativity, Shoot, U.S. Ad Review, The Museum of Modern Art, even 60 Minutes. He was also recently interviewed on “One on One” with Steve Adubato on PBS.
Sean is a Fairfield University graduate. In his spare time he is involved with various local youth activities and charities, including the Coalition for the Homeless, St. Jude Children’s Hospital, Children International, and Kiva, amongst others. He has three children with his lovely wife Debbie. Together they are all writing a book based on their family adventures. Of course, while the story is a work in progress, the strategy is crystal clear.