We've been looking for a high end dealership network that want to create a marketing campaign that doesn't look anything like your typical dealership work. Benzel-Busch shares our passion to change how people think about the process and category. They've entrusted us to overhaul their strategy, media, creative with an integrated campaign. Our goal is to increase their lead generation by more than 10,000%. We expect to achieve that within the year.
We filmed the 3rd Annual Benzel-Busch Road Rally, an exclusive event open to auto enthusiasts that purchased AMG vehicles this past year. From the rolling hills of upstate New York to Lime Rock Park, we captured these beautiful cars and the excitement of the drivers for digital and social media.