Unfriending Facebook

Will Ferrell, Elon Musk, and companies such as Playboy and Mozilla have dumped Facebook. Most people know they profit by collecting data, but they've kind of ignored that fact as they promote a fake perfect version of their lives.  It's like the creepy Uncle you invite to the table every Thanksgiving - you think you have to do it until you realize it's just not worth it. Facebook has been a great tool for marketers to reach millions of people and measure the results, but the veneer is wearing off as people are now understanding the depth of the invasion of their privacy. Unlike, MySpace, Facebook always seemed a little too big to fail once it took off.  The reality now is that there are other options that have reached critical mass for the Gen Z and millennials, Facebook isn't it.  Many Gen Xer's got on it because their kids were engaged and they were checking in, but it's not really part of their daily routine. Facebook is reacting slowly by reducing the effectiveness of companies being able to interact with followers, but they are missing the point.Facebook has lost trust in consumers and younger generations prefer more engaging platforms such as Instagram, Snapchat, and YouTube. Slowly, Facebook’s “friends” will start declining. This won't happen over night, but you will see the 2 billion mark erode. FB will try new things, but intangible products crash fast.  RIP Vine and their 40 million users. It doesn't mean that it's still not a viable media choice, it just means that you have to pay attention to the value it delivers in your media plan. Millennials grew up with Facebook. In fact, 86% of the users on Facebook are made up of millennials. However, 35% of Gen Z-ers are quitting many social media platforms, but keeping Snapchat and YouTube. This is mainly because they can control their content. The future is Gen Z and savvy brands will curate content to what they want. In short, Facebook might not be the best option when appealing to future generations.

Ap_facebook_dislike.jpg

How To: Advertise in Virtual Reality

How To: Advertise in Virtual Reality

As advertising makes its way into the virtual reality (VR) world, a new model is necessary in order to positively impact players and drive them to revisit your brand after they’ve put their headsets down for the night.

Halloween Musings from a Media Director Mom

Halloween Musings from a Media Director Mom

As my husband and I tried to keep pace with our 7, 10 and 12-year-old kids (via text and geolocation app of course), I noticed how much our Halloween strategy this year correlates to a Media strategy. 

 

The Death Of The Advertising Specialist

The Death Of The Advertising Specialist

Sean Looney - Forbes

A friend of mine was referred to a series of medical specialists recently and each doctor focused on their own very specific area of expertise. While they were able to rule out the cause within their narrow field, ultimately, none of them could really figure how to solve the real problem.

Our Agency Co-Founders Sean And Debra Looney Have Been Inducted Into The NJ Ad Club Hall Of Fame

Sean Deb.jpg

The New Jersey Advertising Club is proud to announce that Sean and Debra Looney from Looney Advertising & Branding, Inc. have been inducted into the Advertising Hall of Fame. Prior to founding their own firm 15 years ago, they held creative leadership positions at a variety of global agencies for more than a decade. They have helped market hundreds of companies with great success and won almost every award in the industry. 

Members of this prestigious group are selected based on their leadership, demonstration of their creativity, professional integrity, achievements of national significance, philanthropy and economic contributions to the state. They are both amongst the youngest inductees in hall of fame history. 

Banks Have To Rebuild And Rebrand -- Or Bail Out

Banks Have To Rebuild And Rebrand -- Or Bail Out

Sean Looney - Forbes

The financial services industry might not be known for change, but change is coming. Over the next five years, the consumer banking industry will need to embrace new ways to engage consumers as it vies with digital banks, upstart fintech companies, Amazon and Google.