How To: Advertise in Virtual Reality

How To: Advertise in Virtual Reality

As advertising makes its way into the virtual reality (VR) world, a new model is necessary in order to positively impact players and drive them to revisit your brand after they’ve put their headsets down for the night.

Halloween Musings from a Media Director Mom

Halloween Musings from a Media Director Mom

As my husband and I tried to keep pace with our 7, 10 and 12-year-old kids (via text and geolocation app of course), I noticed how much our Halloween strategy this year correlates to a Media strategy. 

 

The Death Of The Advertising Specialist

The Death Of The Advertising Specialist

Sean Looney - Forbes

A friend of mine was referred to a series of medical specialists recently and each doctor focused on their own very specific area of expertise. While they were able to rule out the cause within their narrow field, ultimately, none of them could really figure how to solve the real problem.

Our Agency Co-Founders Sean And Debra Looney Have Been Inducted Into The NJ Ad Club Hall Of Fame

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The New Jersey Advertising Club is proud to announce that Sean and Debra Looney from Looney Advertising & Branding, Inc. have been inducted into the Advertising Hall of Fame. Prior to founding their own firm 15 years ago, they held creative leadership positions at a variety of global agencies for more than a decade. They have helped market hundreds of companies with great success and won almost every award in the industry. 

Members of this prestigious group are selected based on their leadership, demonstration of their creativity, professional integrity, achievements of national significance, philanthropy and economic contributions to the state. They are both amongst the youngest inductees in hall of fame history. 

Banks Have To Rebuild And Rebrand -- Or Bail Out

Banks Have To Rebuild And Rebrand -- Or Bail Out

Sean Looney - Forbes

The financial services industry might not be known for change, but change is coming. Over the next five years, the consumer banking industry will need to embrace new ways to engage consumers as it vies with digital banks, upstart fintech companies, Amazon and Google.