Can I see your ID, kid? Just like that, millennials have gone from brats with their faces buried in their phones to drinking-aged adults. And it looks like they don't need to be reminded of that fact.
Brands Leading The Way
Half Of Gen-Z'ers "Can't Live Without" YouTube
Half of Gen-Z'ers "can't live without" YouTube. If your business can't live without Gen Z, then be prepared to meet them where they live.
The difficult path is the one worth taking.
Looney Featured in QSR Magazine - How Fast Food Brands Can Build Lasting Digital Campaigns
Looney Featured in QSR - How Fast Food Brands Can Build Lasting Digital Campaigns
Looney Featured in MediaPost - How To Become A Brand's Irreplaceable Business Partner
Teenagers can be pretty socially awkward at times. I have two of them and their communication skills can sometimes be both painful to watch and fascinating at the same time—although they have the best intentions, vital pieces of info either get lost in the shuffle or never make it to the right person. Unfortunately, oftentimes it feels like déjà vu when I see brands and agencies trying to plan their marketing campaigns.
Looney Featured in Media Post - How To Become A Brand's Irreplaceable Business Partner
Looney Featured in AdAge - Top Neuromarketing Trends to Watch in 2017
Our president Sean Looney has always been interested in how the brain works. To keep up with some of the more promising Neuromarketing research in our industry check out his piece published in Adage.
What Is Your Brand Strategy IQ?
Our Ideas Paid Off Big
Highly Effective Habits of Genius Brands
Genius brands are exceptional. They are creative and original. But unlike Lady Gaga, they were not born this way. According to Homa Zaryouni, L2 conducted an extensive research study ranking 1,481 brands across 25 Digital IQ Index® studies and came up with distinct traits that make brands stand apart from the rest. We added to their list to develop 10 highly effective habits that can turn an ordinary brand into an extraordinary one.
Brainstorming is a Complete Waste of Time
It’s taken 75 years to prove that Brainstorming doesn’t really work. Anyone that’s really capable of generating ideas discovered this about 5 minutes after their first session, but if you ever said it out loud, especially in a big corporation, you risk sounding like a complete, self-righteous, egotistical ass.
The Top Social Media Trends of 2016
Social media has continued to evolve with new features, applications and experiences on each major platform. As these major platforms overlap we will begin to watch some of the larger players erode faster than you can say MySpace. There just isn’t enough time in the day to invest in that many social media sites. So what will define success in the battle of the media platforms? Here’s a hint: it isn’t more content. Forbes provided 7 of the top trends that are shaping social media engagement--we added a few more.
Say Hello to Genevieve – Our New Account Lead
Looney Advertising & New Media from Montclair, New Jersey has named Genevieve Gigi Account Lead this month. With more than 20 years of leadership experience on the agency-side of the business she will report to agency co-founders Sean and Debbie Looney. Prior to joining Looney, Genevieve held senior management roles at Sigma Group and LG&P on accounts like Panasonic, Hunter Douglas, Brut, DeLonghi and Under Armour.
Explosion of Virtual Reality and Wearable Technology
Virtual reality. Augmented reality. 360-degree video. Telepresence robots. Smart glasses. With the explosion of new media and product offerings, how do we tell them apart? The main thing that distinguishes each of these media options is whether you are a spectator or a participant in the experience.
Overcome Your Marketing Fears
Automation can be a terrifying concept to marketers that relish in having control over everything, especially with the overwhelming technology solutions that are available on the market. Fear of something going wrong can cripple not only a person but a brand as well. As Jones, Upstart, states, “Most of the time I see fear hold people back when it comes to marketing, including the costs of hiring new people, investing in new software and especially putting new money into ad and promotional campaigns.”
Closing the Loop: Facebook Launches Tool to Measure Success of Local Advertising in Real Time
In 2015 Facebook initiated Local Awareness Ads, an advertising tool that allows businesses to specifically target Facebook users in close proximity to their location. This function ensures that small companies and local businesses are reaching the audience they need to access most – the consumers right in their neighborhood. This year Facebook is taking things a step further with the introduction of a tool that will not only facilitate the reach of Facebook advertisements to local consumers, but actually track the success of the advertisement in real time.
Spector: the Design Tool that is Changing Typography As We Know It
We often get original fonts from clients without any file. We do our best to match the font, but without the original art it’s time consuming. Now we can replicate fonts quickly with Spector, a handheld tool that takes a photo and uploads the font directly into InDesign. This gadget can even download any color and convert it to CMYK or RGB within InDesign as well.
Artificial Intelligence in Advertising
Artificial intelligence (AI) is transforming the web thanks to various companies, including Google. AI in the tech world is a supercomputer of connected hardware and software that mimicks the networks of neurons inside a human mind creating a system that analyzes information and learns. As Google engineer Jeff Dean states, “If you have lots and lots of these neurons and they’re all trained to pick up on different types of patterns, and there are other neurons that pick up on patterns that those neurons themselves have built on, you can build very complicated functions and systems that do pretty interesting things.”