Our goal was to not only make key industry prospects aware of the new software from ConnectPointz, but also help them understand the benefits. We developed a 360 degree content driven campaign that included social media, brand identity, video, print, targeted email blasts, a new website, events, web banners, tradeshow and PR. This integrated campaign helped establish the brand and sign-up new major players like Channel Advisors, SkyMall, RiteAid and Jet.com.