RECENT BLOG POSTS
As advertising makes its way into the virtual reality (VR) world, a new model is necessary in order to positively impact players and drive them to revisit your brand after they’ve put their headsets down for the night.
As my husband and I tried to keep pace with our 7, 10 and 12-year-old kids (via text and geolocation app of course), I noticed how much our Halloween strategy this year correlates to a Media strategy.
A friend of mine was referred to a series of medical specialists recently and each doctor focused on their own very specific area of expertise. While they were able to rule out the cause within their narrow field, ultimately, none of them could really figure how to solve the real problem.
The financial services industry might not be known for change, but change is coming. Over the next five years, the consumer banking industry will need to embrace new ways to engage consumers as it vies with digital banks, upstart fintech companies, Amazon and Google.
In 2017, it's not enough just for brands to sell cool products. For millennials and Gen Z'ers, brands that do well for others are the ones worth supporting.
Can I see your ID, kid? Just like that, millennials have gone from brats with their faces buried in their phones to drinking-aged adults. And it looks like they don't need to be reminded of that fact.
The brands that are leading the pack are the ones that know which influencers resonate with their target audiences.