As advertising makes its way into the virtual reality (VR) world, a new model is necessary in order to positively impact players and drive them to revisit your brand after they’ve put their headsets down for the night.
A friend of mine was referred to a series of medical specialists recently and each doctor focused on their own very specific area of expertise. While they were able to rule out the cause within their narrow field, ultimately, none of them could really figure how to solve the real problem.
The financial services industry might not be known for change, but change is coming. Over the next five years, the consumer banking industry will need to embrace new ways to engage consumers as it vies with digital banks, upstart fintech companies, Amazon and Google.