Unfriending Facebook

Will Ferrell, Elon Musk, and companies such as Playboy and Mozilla have dumped Facebook. Most people know they profit by collecting data, but they've kind of ignored that fact as they promote a fake perfect version of their lives.  It's like the creepy Uncle you invite to the table every Thanksgiving - you think you have to do it until you realize it's just not worth it. Facebook has been a great tool for marketers to reach millions of people and measure the results, but the veneer is wearing off as people are now understanding the depth of the invasion of their privacy. Unlike, MySpace, Facebook always seemed a little too big to fail once it took off.  The reality now is that there are other options that have reached critical mass for the Gen Z and millennials, Facebook isn't it.  Many Gen Xer's got on it because their kids were engaged and they were checking in, but it's not really part of their daily routine. Facebook is reacting slowly by reducing the effectiveness of companies being able to interact with followers, but they are missing the point.Facebook has lost trust in consumers and younger generations prefer more engaging platforms such as Instagram, Snapchat, and YouTube. Slowly, Facebook’s “friends” will start declining. This won't happen over night, but you will see the 2 billion mark erode. FB will try new things, but intangible products crash fast.  RIP Vine and their 40 million users. It doesn't mean that it's still not a viable media choice, it just means that you have to pay attention to the value it delivers in your media plan. Millennials grew up with Facebook. In fact, 86% of the users on Facebook are made up of millennials. However, 35% of Gen Z-ers are quitting many social media platforms, but keeping Snapchat and YouTube. This is mainly because they can control their content. The future is Gen Z and savvy brands will curate content to what they want. In short, Facebook might not be the best option when appealing to future generations.