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Traffic to was flat. We needed to drive more qualified leads to the site and capture data to convert new users over time. Most people are skeptical about winning money online, so we leveraged the cold-hard cash fact that Trop gave out more than $3 billion in total to date. Our integrated, geo-targeted campaign was designed to reach the target multiple times.

Within just 6 weeks we had more than 2.6 million unique users engage with the app at a cost of just 4 cents per new user.