As my husband and I tried to keep pace with our 7, 10 and 12-year-old kids (via text and geolocation app of course), I noticed how much our Halloween strategy this year correlates to a Media strategy.
Closing the Loop: Facebook Launches Tool to Measure Success of Local Advertising in Real Time
In 2015 Facebook initiated Local Awareness Ads, an advertising tool that allows businesses to specifically target Facebook users in close proximity to their location. This function ensures that small companies and local businesses are reaching the audience they need to access most – the consumers right in their neighborhood. This year Facebook is taking things a step further with the introduction of a tool that will not only facilitate the reach of Facebook advertisements to local consumers, but actually track the success of the advertisement in real time.