The Audubon Society is a non-profit that protects birds and their habitats. Since their core supporters skew older, most millennials are completely unaware of their mission. Our goal was to drive awareness to a broader, younger audience so we created a campaign that leveraged humor, a first for this traditional, conservative brand. We geo-targeted the New England Region utilizing TV, social and digital media.
We increased social engagement by more than 1,100% and website traffic by 15% in just two months. PR impressions also quadrupled.