TikTok
We launched Bahlsen on TikTok with a variety of original content produced at our studio. We earned 300,000 views and 2.3 million impressions in our first month at a cost of only 5 cents per view.
@bahlsenbiscuitsusa Everybody deserves a little zen moment with a biscuit
♬ original sound - Bahlsen Biscuits
@bahlsenbiscuitsusa Bet you can’t design a better biscuit plate than this. Prove us wrong and show us your skills by using the hashtag #showusyourBahlsenplate #foodart #foodtiktok #foodtok ♬ FEEL THE GROOVE - Queens Road, Fabian Graetz
2.3M
Impressions
in 4 weeks.
@bahlsenbiscuitsusa Dark or milk chocolate? Either one is a perfect match for your afternoon snack. #bahlsen #biscuits #memorymatch #chocolate #snack ♬ original sound - Bahlsen Biscuits
992.9%
Reach to competitive
cookie buyer audience.
300,000
Video views
in 4 weeks.
@bahlsenbiscuitsusa Light crispy wafer, smooth indulgent chocolate. The texture ratio designers dream of. #Bahlsen #Bahlsenbydesign #Biscuits #ChocolateWafers #OhneGleichen ♬ original sound - Bahlsen Biscuits
$.05
Cost per
view.
The Drone Snack Attack
To celebrate Bahlsen's new packaging launch we had dozens of drones pass out free samples to real people - an industry first.
The Perfect Gift
We created a new holiday tradition by creating a short film for Bahlsen. The most delicious cookies in the world come in handy when you need to bribe Santa. The concept was customized for social media, digital and TV.
#HideThemAtHome Campaign
With everyone being quarantined, we pivoted quickly to launch a mini-campaign to share at-home hiding spot ideas so everyone can protect their favorite snack. We extended this concept from TV to social media, digital and PR.
Teacher’s Appreciation Week
We created this concept before the pandemic, but even if teachers were no longer in classrooms we launched a platform for people to thank their teachers during Teacher's Appreciation Week.
Bahlsen COVID-19 Response Campaign
Who says a cookie is a “non-essential” item during a pandemic?
We gave Bahlsen a voice when other brands chose to stay quiet.
Oscars® Press Campaign
Looney helped get Bahlsen into the Oscars® swag bag this year. To leverage our relationship with the big event, we created an online voting platform for fans to cast their predictions for the winners. Voters who guessed correctly across the top categories received the same assortment of Bahlsen biscuits that were included in the Swag Bag! We earned great social media and press coverage with our partnership.
““They really got the essence of the brand, and really brought it to life. It’s just amazing how everything works together here, especially the amount of energy and passion within the whole team. It has been a great experience.”
— David Allen, President of Bahlsen Americas”