Oscars® Press Campaign

Looney helped get Bahlsen into the Oscars® swag bag this year. To leverage our relationship with the big event, we created an online voting platform for fans to cast their predictions for the winners. Voters who guessed correctly across the top categories received the same assortment of Bahlsen biscuits that were included in the Swag Bag! We earned great social media and press coverage with our partnership.