We launched a specialty casualty insurance company during the financial crisis and needed to increase awareness and credibility amongst both brokers and risk managers with a smaller budget than the category leaders.
We pushed thought leadership content with digital, e-blasts and social and core assets in an integrated mix across print, video, digital, mobile, out-of-home and experiential including trade. We concentrated media efforts through the spring and fall, aligning with industry content cycles and events for maximum exposure and efficiencies.
We delivered tremendous value add to their plan and helped Ironshore grow globally 10 straight years resulting in a $3 billion sale to Liberty Mutual. We are still their AOR along with Liberty.