Jen is a full-on, metric-loving, ROI-gauging, targeting-compulsive, efficiency-maven media geek.
Jennifer began her career on the client side more than 20 years ago, working as the Director of Advertising for heavy media churn music industry for both Atlantic Records/AOL Time Warner and Arista Records/BMG Entertainment. She was responsible for planning and buying all media campaigns for artists, in addition to corporate branding initiatives and media promotions.
Jennifer then crossed over to the agency side, arriving at a top 100 Media agency for three years as an Account Supervisor, working with clients such as Trident Gum/Adams Group, Arrowhead Water, Perrier Group of America, Highland Insurance and Cheeses from Spain. She then joined Media Inc./IPG for three years as an Account Director to service a diversified client roster, her primary account being Franklin Templeton, along with Lebenthal Co., Trac-Fone, Feld Entertainment, RC Cola and the .Com category, to name a few.
Prior to joining Looney, Jen was a Managing Director at Media Options and Associate Brand Group Director at Horizon Media. As an integral part of these top media companies, she has become an expert in national and local planning and buying across all media in addition to Direct Response, Google TV & AdWords.
She currently resides in New Jersey and is renovating a charming home with her husband Don and three children. None of which are media geeks.