Tropicana Online Casino Launch — Entertainment
Traffic to Tropicanacasino.com was flat. We needed to drive more qualified leads to the site and capture
data to convert new, loyal users over time with an opt-in database.
We built a layered, geo-targeted plan across multiple media platforms including social, digital, programmatic, OOH, App targeting and mobile targeting in high “dwell” moments driving NJ/PA residents to Tropicanacasino.com. We optimized in real-time shifting the budget to improve performance by retargeting across desktop and mobile devices, geo-targeting all borders-upon entering NJ, leveraging rich media along with out-of-home that delivered impactful creative.