There’s a fair amount of bad marketing out there. Where did things go wrong? It’s usually well before the creative was developed or the media was planned. It’s right at the beginning during the brand strategy process…or perhaps lack thereof.
Ad blocking started as a means of protecting personal information and reducing the amount of disruptive ad clutter while online. Now, it’s all a big scam. Ad blocking companies are reaping the benefits of this new technology by allowing ads to be unblocked if marketers pay up. They cleverly call it their “whitelisting program”, which allows users to opt-in in to see a list of ads that have been pre-approved by the company.