As advertising makes its way into the virtual reality (VR) world, a new model is necessary in order to positively impact players and drive them to revisit your brand after they’ve put their headsets down for the night.
Our president Sean Looney has always been interested in how the brain works. To keep up with some of the more promising Neuromarketing research in our industry check out his piece published in Adage.
In 2015 Facebook initiated Local Awareness Ads, an advertising tool that allows businesses to specifically target Facebook users in close proximity to their location. This function ensures that small companies and local businesses are reaching the audience they need to access most – the consumers right in their neighborhood. This year Facebook is taking things a step further with the introduction of a tool that will not only facilitate the reach of Facebook advertisements to local consumers, but actually track the success of the advertisement in real time.
We often get original fonts from clients without any file. We do our best to match the font, but without the original art it’s time consuming. Now we can replicate fonts quickly with Spector, a handheld tool that takes a photo and uploads the font directly into InDesign. This gadget can even download any color and convert it to CMYK or RGB within InDesign as well.
Artificial intelligence (AI) is transforming the web thanks to various companies, including Google. AI in the tech world is a supercomputer of connected hardware and software that mimicks the networks of neurons inside a human mind creating a system that analyzes information and learns. As Google engineer Jeff Dean states, “If you have lots and lots of these neurons and they’re all trained to pick up on different types of patterns, and there are other neurons that pick up on patterns that those neurons themselves have built on, you can build very complicated functions and systems that do pretty interesting things.”
Just when you think you have a solid marketing strategy, it’s time to change it. Each new technology innovation that launches creates a domino effect with how customers think, what they want and what you, as a brand, need to do to accommodate. It’s a new era of “disruption” where you need to better predict the future of marketing and adjust in a way that benefits your bottom line.
Ad blocking started as a means of protecting personal information and reducing the amount of disruptive ad clutter while online. Now, it’s all a big scam. Ad blocking companies are reaping the benefits of this new technology by allowing ads to be unblocked if marketers pay up. They cleverly call it their “whitelisting program”, which allows users to opt-in in to see a list of ads that have been pre-approved by the company.