As my husband and I tried to keep pace with our 7, 10 and 12-year-old kids (via text and geolocation app of course), I noticed how much our Halloween strategy this year correlates to a Media strategy.
The New Jersey Advertising Club is proud to announce that Sean and Debra Looney from Looney Advertising & Branding, Inc. have been inducted into the Advertising Hall of Fame. Prior to founding their own firm 15 years ago, they held creative leadership positions at a variety of global agencies for more than a decade. They have helped market hundreds of companies with great success and won almost every award in the industry.
Members of this prestigious group are selected based on their leadership, demonstration of their creativity, professional integrity, achievements of national significance, philanthropy and economic contributions to the state. They are both amongst the youngest inductees in hall of fame history.
Just when you think you have a solid marketing strategy, it’s time to change it. Each new technology innovation that launches creates a domino effect with how customers think, what they want and what you, as a brand, need to do to accommodate. It’s a new era of “disruption” where you need to better predict the future of marketing and adjust in a way that benefits your bottom line.
Ad blocking started as a means of protecting personal information and reducing the amount of disruptive ad clutter while online. Now, it’s all a big scam. Ad blocking companies are reaping the benefits of this new technology by allowing ads to be unblocked if marketers pay up. They cleverly call it their “whitelisting program”, which allows users to opt-in in to see a list of ads that have been pre-approved by the company.