Railroads are inherently cool. Atlantic Track doubled their capacity, inventory and manufacturing square footage to become the fastest growing manufacturing railroad company nationally, so they are really bad-ass. The industry really had no idea that they became a Tier 1 manufacturer so our “We’re All In” strategy and integrated campaign help tell their growth story. We are currently evolving this campaign across various mediums from print to digital and tradeshow. There’s nothing like forging a campaign from steel.