Case Study Of Eau Thermale Avene

 
 

Eau Thermale Avene is one of the leading skin care brands in Europe. Their parent company, Pierre Fabre Pharmaceuticals, asked us to launch the brand in key test markets in the U.S. by leveraging their heritage and proven efficacy. After our team was educated by Monsieur Fabre and his staff overseas, we developed an integrated campaign that included print, digital, guerrilla marketing and PR. The campaign helped secure key shelf space from major retailers including CVS and Walgreens.